Print marketing ideas for your small business

A business owner can easily testify that having quality marketing material is needed to create a strong brand impression. Especially if one is capitalizing on print media, one would know that there are many factors that contribute to a great print presentation. Not only does your content need to be concise, but your visual elements have to be appealing such that it is able to capture your target audience’s attention. With an effective print media strategy, a business can enjoy stronger traffic to their retail stores and even website. In this article, we will present the different print marketing ideas that one can consider that can help to grow your business.


Banners are one of the most common ways to assist you in your advertising campaign. Printing outdoor banners can be really cost-effective especially if you are able to engage a professional company that does custom wall banners printing. Yes, it can be expensive if you were to do mass print advertising such as billboard advertising on a building by opting to put your banner on a building or a public space. However one of the more cost-effective ways of advertising is actually through events marketing. One can opt for a pop-up banner or stand-up banner which would not take as much space. Having such banners for an event does help to draw traffic to your booth.

Business Cards

Business cards are important especially if your sales force is actively pitching to new potential clients. Most of the time, a business card is the first marketing piece that a potential customer sees, therefore you need to ensure that you create the right first impression. Consider the type of material to settle with and the visual elements incorporated into the card. Having a low quality card does not help to create a lasting positive perception of your company or brand. Thus, ensure that your business cards have visually appealing elements and colours. It would also be helpful if you could include a call-to-action in your business card and get your customers to reach out you easily. Remember that professionalism is key.

Brochures and Flyers

Printing brochures and flyers can be quite affordable, and if your staffs are placed at the right place to give out the brochures, you can really help to reach out to the right group of audience. They are helpful to provide key information to your target audience and start to spark interest about your brand.

Direct Mail

Lastly, one of the key forms of print advertising is through direct mail. Ensure that your postcards and leaflets include in your company’s offers and promotional deals that will entice your users to make their first purchase with you.