How to Get your Business a Name Strategically?

What would be the name of your company? Would it be short and sonorous, or longer and “more serious”? This is just a part of the dilemmas that every entrepreneur who starts his own business faces. Although it sounds banal, the name of the business is not a small thing and can affect your business a lot.

Business name and company name are not synonymous and there is a difference between them. The business name identifies the business entity, while the name of the company serves to establish the difference between the two companies. The business name should be unique, and the name of the company is used to distinguish the legal entity from other economic entities that perform similar or the same activities.

What A Bad Name Says About You?

– Lack of self-awareness

If you haven’t put too much effort into giving your company a name, the impression people will get about you is that your company hasn’t figured out what it really is.

– Lack of attention to notice details and lack of diligence

If you have not been serious enough to deal in detail with the name of the company, can you be expected to pay attention to the smallest details such as your brand, marketing, strategy?

What Is Most Important For The Name?

 when choosing a name for a company, care must be taken that the name itself is easy to pronounce.

– Words that are difficult to pronounce frustrate people who utter them, make them feel less valuable and irritate them, and that is not a good basis for building beautiful emotions –

It would be ideal if the name has a hidden meaning – it is positive and associates good emotion. If the hidden meaning of the word is negative, it is a great risk for the company itself or the brand that bears that name.

What is also important is the category.

Ideally, the name should contain the category that the company represents. The world’s largest brands have a category in their name – Coca-Cola, Gillete, Volkswagen. So, if the business of your company is related to fruit, it would be ideal to “pull” through the brand name at least something that is associated with the business you are engaged in.

How To Get The Name?

Make a list of keywords

Browse the internet and copy-paste all the names you like. Identify your favorites and study how they formed the names. As you think about them, keep track of all the new names and keywords you’ve come up with in the process. You can come up with these words while thinking about your company’s market, about what makes your company unique….

Insert keywords into the generator

There are online word combination generators on the Internet. When you enter the given letters in that program, it will make all possible combinations of words with the given letters.

Browse domain portfolios

For example, if you name a social gaming company, you will probably think of names like Game (name) .com and the like… But in the domain portfolio, you will get stuck in name categories like or Both are relevant abstractions of your concept, but do not actually contain keywords. This is the power of domain portfolios: you can use them for a novel.

How Big Companies Got Names?

IKEA  is named after the initials of its founder Ingvar Kamprad (IK) and the farm in the village where he grew up (Elmtaryd and Agunnaryd, EA)

REEBOK  is named after the word “rhebok” which is an African-Dutch word for a species of antelope, which represents the embodiment of speed and grace.

LEGO is the one of the best business name ideas  combines the Danish words “leg godt”, which means “to play well”.

STARBUCKS  was named after the first officer in Herman Melville’s “Moby Dick.”

SKYPE  was first called “Sky Peer-To-Peer”, then “Skyper”, and after a while, by dropping the letter ‘r’, it got its current world-famous name.

GOOGLE  is named after the mathematical term googol, for a number consisting of the number one, followed by 100 zeros.

PEPSI  is named after the enzyme pepsin, which is part of the recipe for this drink.

How is the name of a company determined?

The Law on Companies and the rules of the Business Registers Agency say that two companies cannot have identical or similar names, because there can be a misinterpretation of the company’s identity.

Factors influencing the choice of company name are the activities of the legal entity and the registered office of the company. If the registration application is similar in terms of the activity of the legal entity, the criteria for choosing the name will be stricter. The seat of the company is crucial in specific situations and the criterion for choosing a name is only when it happens that a registration application is submitted in a place where a company with a similar or the same name and similar or the same activity already operates.