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How to advertise on CTV

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How to advertise on CTV

CTV means connected television and is more affordable than traditional television advertising. Connected television is becoming very popular in the advertising business. Connected television is found in internet advertisements. The Internet is used by a large amount of the population around the globe all day long. The internet has over 23.14 billion internet-driven devices in the world today that include laptops, smartphones, smart television, etc. Statistics predict that in a year there should be 30 billion internet-driven devices by next year. Over 50 percent of the universe is connected to the internet.

Connected television sells to people who are using free internet platforms and subscription platforms. Unlike with traditional television ads, 86 percent of internet users sit through ads on internet devices. Small and major businesses have benefited from the savings of advertising in CTV. Different people can be viewing the same show on the same kind of internet platform but see different ads. Suppose you are watching a program on a particular internet network on your laptop. If your friend is watching the same program on the same internet network you are, on his device, you might get different ads because you have different needs according to the CTV advertisers.

CTV advertising promotes products traditional television stations advertise as well as local ads. CTV promotes traditional network programming as well as political ads and PSA ads. The CTV type websites will allow advertisers to track how well the ad is performing.

There are several companies that work to put commercials on the internet. Before placing your ad, you must target the audience you want to reach. What is the gender and the age of the people you want to see your ad? What is your budget? Is there a specific length of time you want your ad to run? What geographic area do you want your ad run? When you go online to one of the CTV websites, there is an online expert who answers any questions you can’t find on the FAQ or in written instructions. The budget for the ad must be at least $100 per day.

There are three types of viewers that CTV reaches. The youngest viewers, between 18 to 30, are called the Cord Nevers. The Cord Nevers have grown up in a world where living with on-demand and streaming has always been a way of life. The second group of viewers is between the ages of 31 and 45 and called the Cord Cutters. Cord Cutters cut their cable and satellite subscriptions for only online demand services found on computers and mobile devices. Third viewer called the Cord Stackers falls into the 46 years and over group. The Core Stackers have a subscription to different types of media like cable and or satellite, internet, and wifi services. The viewers can access the programming through smart televisions, gaming consoles, and streaming players. Viewers have access to over 25 different streaming services.

In the early 1980s, the cable companies rented boxes to customers to be able to see other networks in addition to the traditional antenna television programs. In the 1980s, video stores that rented movies for people who had devices to play video tapes were popular for a while. Forty years since the cable networks and video stores were popular, the people today are streaming the internet or Wi-Fi television. Advertising through CTV could be more affordable and possible than traditional television ever was.