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A Guide to Creating the Right Retail Ambience

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A Guide to Creating the Right Retail Ambience

Just like a delicious meal, effective retail ambience is achieved by using the right ingredients and with careful blending, the outcome is an environment that enhances the customer’s experience. In this article, we will examine some great ideas to create a unique and very effective in-store environment that might just be what you’re looking for.

Consult with the Professionals

If you approach an established sign shop (known as ร้านทำป้ายสินค้า in Thai) that uses innovative technology, their in-house store design team can visit your shop and give you a few suggestions. You may already have some ideas on how to create a layout, in which case, the designer can help turn your ideas into reality. They would have an extensive photo album of previous projects that clearly demonstrate what is possible when using innovative technology.

Acrylic Stickers

Most people think of stickers as small items that be stuck on store or vehicle windows, yet using the latest technology, it is possible to laser print a sticker that covers an entire wall. Top-notch computer software allows you carte blanche regarding overall design, plus the signage people can install the stickers to ensure there are no wrinkles or air bubbles, and if you’re worried about how difficult it will be to remove them, today’s adhesives make removal a piece of cake.

Three-Dimensional Signage

Using special 3D printers, it is possible to create 3D signage out of wood or a composite material, and this technology is very popular with store owners who want something a bit special. The design can be combined with lighting to give you a very attractive feature that is sure to raise a few eyebrows, and with any colour or design you fancy, there are no limits to what can be achieved.

Informational Signage

Of course, every store needs essential informational signage and if yours have seen better days, why not consider replacing them with something special? Your colours and logo can be incorporated into the design, and whether fixed from the ceiling or attached to the walls, effective information signs are an essential component of a good in-store ambience.

Calls to Action

We all know how critical CTAs are and if you would like a professional opinion on your current calls to action, simply make contact with a sign shop and they would be happy to give you a professional opinion. It is a good idea to take a walk around your local shopping mall to look at the CTA signage that other retailers are using, which might give you some ideas.

Lighting

The light fittings you have in your store are an important factor of the overall in-store ambience, and there’s always room for improvement. Neon could also play a part in store lighting, with some great potential ideas for your store window, and neon is sure to attract the attention of passers-by if you have them in your window.

Take an honest look at your in-store décor and see if you think any improvements can be made, then make contact with a local signage specialist who can transform your retail environment.